Culpepper Compensation Surveys and Services
Culpepper Sales Compensation Survey
Compensation Survey
Global market data to benchmark the compensation of your sales talent and sales-focused jobs.

Wide Range of Sales Jobs

The Culpepper Sales Compensation Survey provides global market data to benchmark the compensation of your organization's sales talent. It includes 48 job families covering sales executives, sales management, sales reps, sales engineering, and sales operations & administration. Select job functions and families include:

Sales Executives

Sales Executives
  • Top Sales Executive
  • Sales & Marketing Executive
  • Product Market/Segment/Channel Sales Executive
  • Sales Operations Executive
  • Sales Support Executive
  • Contracts Executive
Commercialization Executive
  • Commercialization Executive
Product Management Executive
  • Product Management Executive

Sales Jobs

Sales Management
  • Sales & Professional Services Management
  • Inside & Outside Sales Management
  • Outside Sales Management
  • Inside Sales Management
  • Telesales Management
  • Renewal Sales Management
  • Strategic / Key Account Sales Management
  • Product Specialty Sales Management
Sales Representatives
  • Outside Sales Reps - New Business
  • Outside Sales Account Managers
  • Inside Sales Reps - New Business
  • Inside Sales Account Managers
  • Telesales Reps - Outbound
  • Telesales Reps - Inbound
  • Renewal Sales Reps
  • Strategic / Key Sales Account Managers
  • Product Sales Specialists

Sales Operations & Administration Families

Sales Planning and Analysis
  • Sales Operations & Planning Management
  • Sales Commission Analysts
  • Sales Operations Analysts
  • Sales Force Effectiveness Analysts
  • Sales Planning Support Specialists
Sales Operations & Administration
  • Sales Administration Management
  • Sales Administrative Assistants
  • Order Processors
Contracts, Bids, and Proposals
  • Contract Operations Management
  • Contract Specialists
  • Bid / Proposal Management
  • Bid / Proposal Specialists
  • Quote Coordinators
Sales Development
  • Sales Development Management
  • Sales Development Specialists
  • Telemarketing Reps
Sales Engineering
  • Sales Engineering Management
  • Pre-Sales Engineering
  • Post-Sales Engineering
  • Pre- and Post-Sales Engineering
  • Sales Engineering Support Specialists
Sales Training
  • Sales Training Management
  • Sales Trainers

Related Jobs
Business Development and Marketing jobs are in the
Operations and Digital Marketing Surveys.

Post-Sales Client Engagement jobs, including Client Relationship and Customer Success, are in the Operations Survey.

Job Classifications and Levels

Job families in the Culpepper Sales Compensation Survey include a wide range of levels, from entry level individual contributors to top executives, allowing you to accurately match more of your jobs.

Request Complete List of Job Families, Job Descriptions, and Leveling Guides >
Compensation Market Data
Compensation Market Data
from Participating Companies

The Culpepper Sales Compensation Survey includes current market data collected directly from companies of all sizes, ranging from small private firms to multi-national corporations.
Global Compensation Data
We report worldwide compensation data to meet your local, national, and international needs.

Precise and Relevant Local Geographic Data
We provide compensation data for specific geographic locations, allowing you to more accurately price your jobs.
Access Current Data throughout the Year
We collect and report updated compensation market data year-round, allowing you to base your decisions on always-current data.

Comprehensive Compensation Data
Compensation outputs include base salaries, salary structures, short-term cash incentives, total cash compensation, equity compensation & long-term incentives, total direct compensation, incentive eligibility, hourly pay rates, shift differentials, compensation ratios, and more.

Unlimited Customizable Reports
We provide powerful and easy-to-use online reporting tools for viewing and analyzing compensation data. You can request an unlimited number of customizable compensation reports at no extra fee. Customization options include preferences for compensation outputs, data cuts, statistical metrics, you-to-market comparisons, and more.
Sales-Specific Data Cuts and Breakouts

Our customizable online reports allow you to drill down within specific sales jobs and job functions to view compensation data by several different sales-specific characteristics.

Primary Type of Product/Service Sold
  • Technology Products/Services Sales
    • Cloud-Based/Internet Services
    • Consulting Services
    • Digital Content & Information
    • Hardware & Electronics
    • Software
    • Mix of Hardware/Software/Services
  • Life Sciences & Medical Products/Services Sales
    • Bio / Pharma
    • Medical Devices: Implantable
    • Medical & Scientific Equipment
    • Medical Supplies/Products
    • Services: Contract/Lab/Research
  • Other Types of Products & Services Sales
    • Advertising
    • Business Services/Consulting
    • Engineering/Construction
    • Financial Services
    • Insurance
    • Media & Publishing
Primary Sales Channel and/or Type of Customer
  • Direct Sales Channel
    • Business
    • Consumer
    • Government
    • Hospital
    • Physician
  • Indirect Sales Channel
    • Distributor/Wholesaler
    • Managed Care
    • OEM
    • Retail
    • VAR / VAD
Geographic Sales Scope
  • Worldwide
  • Multi-Country
  • Single Country
  • Region within Country
Short-Term Cash Incentives (STIs)
  • Targeted Sales Incentives/Commissions (Current Year)
  • Actual Short-Term Cash Incentives (Prior Year)
Cash Allowances
  • Cash Allowances: Car
  • Cash Allowances: Other
Annual Sales Quota / Target
  • Annual Sales Quota
  • Cash Compensation as % of Annual Sales Quota
Participation Requirements

To ensure that we are reporting current and comprehensive compensation data, participation is required for all Culpepper Compensation Surveys.

All subscribers must submit current compensation data for all employees matching jobs covered in each survey and location included in a survey license.

We fully recognize the sensitivity of survey participant & client data and hold individual company and incumbent-level data in strictest confidence. Data submitted to Culpepper is not disclosed to or resold by third parties. Survey data is only published in aggregate form and is never displayed or released by Culpepper in such a way that a participant's pay levels, practices, or personally identifiable information (PII) could be determined.

Learn more about Participation Requirements >

Five Benefits of Participating in Culpepper Compensation Surveys >
Survey Methodology

We collect compensation data directly from HR professionals in participating organizations, and our analysts carefully verify all data before entry into our database. You can use our data with confidence in both the source and survey methodology.

Designed for Business Use by Employers
Do not collect data from consumers or data self-reported by employees.

Source of Data
We collect compensation data directly from HR professionals in participating organizations.

Data Integrity
All survey data is carefully reviewed by Culpepper compensation analysts.

Survey Cycle
Data is collected, updated, and audited throughout the year.

Legal Compliance
Adhere to privacy laws and antitrust safe harbor guidelines.

Learn more about our Survey Methodology >
Subscription License, Pricing and Order Information
An annual online subscription license to the
Sales Compensation Survey includes:

All Sales Jobs
Access compensation reports for all Sales (SA) jobs and Sales Executive (EX) positions with reportable data.

Global Data
Access compensation reports for all geographic locations and countries with reportable data that are included in your survey license and data submission.

Access to Current Data Throughout the Year
We collect and report updated compensation data year-round, allowing you to base your compensation decisions on always-current data. At the beginning of each month, we publish new datasets with current data for our online reports. You have the option to use the latest dataset or continue working with an existing dataset.

Unlimited Number of Customizable Reports
You can request an unlimited number of customizable compensation reports at no additional fee.

User Licenses
You can authorize access to four internal employee users and two external non-employee HR consultants advising your company on your compensation plans and practices.

Note: Culpepper Complete Solutions allow for an unlimited number internal employee users on your company's subscription license.
Sales Compensation Survey
Annual Subscription License
1 Year $2,550 USD Order Form
Subscribe today and leverage a modest investment in Culpepper Compensation Surveys to strategically manage your company's largest expense: Compensation.